Google for Developers Regional Leads Summits

Project Background

Built an adaptable, multi-year visual system for regional GDG events designed to feel both bespoke to the overarching GDG brand while maintaining brand cohesion. Covering everything from digital assets to physical wayfinding and swag, the project concluded with a complete template suite in Google Slides, Google Drawings, and print-ready formats for effortless handoff giving regional leads flexibility to tailor assets for their host cities.

The System

Built on a dark canvas paired with one of four core Google colors, the visual system uses geometric, abstract maps and a subtle dot pattern to represent host regions and their local communities. Editable text blocks allow organizers to easily update coordinates and event details from year to year. A recurring ticket motif builds anticipation around event admission, while a modular, plug-and-play sticker set gives every event a bespoke, collage feel. Black and white stickers feature developer and community iconography, while the core colored stickers highlight regional landmarks, flora, food, and wildlife, offering local leads the flexibility to tailor assets to their unique culture.